RADIOAUDIOCOPY

RADIO/AUDIO COPY

This page contains samples of radio/audio copy written for a few of my clients while I was working with DMX in Austin, TX.

ACE HARDWARE ON-SITE RADIO COPY

When you've finished your afternoon yard work, stretch out and relax with your favorite music in Ace's Beach Bum Hammock. Constructed of durable, heavy-duty polyester sling fabric, this piece of outdoor furniture features built-in speakers that are compatible with most audio systems, including your iPod. It folds for easy storage and comes with a carrying bag. At only $59.99, it's a true bargain this month at Ace...the helpful place.

Keep your hoses from tangling and reduce strain on your back by using Ace's Hose Reel Cart. It stores up to 225 feet of five-eighths inch hose, and comes with a utility tray. This step-saving hose cart is just $17.99 after a $10 mail-in rebate, and is available all month long here at Ace.

Create your own summer breeze with Ace's oscillating Tower Fan. Standing at 29 inches, this slim fan operates on three speeds and is designed to fit in corners and smaller spaces. For only $19.99 each, they're an excellent value and perfect for keeping cool all summer long. Pick one up today at Ace...the helpful place.

It’s the perfect weather to spend time outdoors, but those pesky insects are thinking the same thing. Protect yourself and your family members from bugs that might bite by using Ace Ant, Roach and Spider Killer. It comes in a handy 14 ounce can and kills on contact. We're offering Ace’s insect spray for just 49 cents a can after a $2 mail-in rebate all month long. Don't miss this incredible bargain!

For the perfect finishing touch to your lawn projects, try Ace's Weedeater Electric Trimmer and Electric Blower. The Trimmer features a 3.7 amp motor, and provides a 14” cut. Our 2-speed Blower operates at 200 mph, for excellent power. Both are just 29.99 each this month at Ace...the helpful place.

Hosting another backyard get-together? With Ace's Steel Stand Cooler, your beverages are kept cool and always within reach. This rollered cooler features a two-sided hinged lid, stainless bottle opener, drain plug, and a powder-coated steel paint finish. Available for just $69.99, it’s perfect for your next outdoor event. This price is available all this month only at Ace, while supplies last.

DOUBLETREE CAROLINA INN ON-HOLD RADIO COPY

The historic Carolina Inn is a triple “A”, four diamond hotel providing 184 beautifully appointed guest rooms, including seven luxury suites. The Inn offers an intimate setting within the bustle of the busy college town of Chapel Hill, and as the only hotel located on the historic campus of the University of North Carolina at Chapel Hill, guests are within short walking distance to all of the major attractions, including Franklin Street with its charming shops and restaurants, the Dean Smith Center, Kenan Stadium, Memorial Hall, Morehead Planetarium, Playmakers Theater, and the North Carolina Botanical Gardens. Let the Carolina Inn provide an elegant charm to your next visit to Chapel Hill.

The Carolina Inn hosts a delightful Afternoon Tea Service each Monday through Saturday (excluding holidays), with seatings starting at 3 p.m. Executive chef Brian Stapleton, who has mastered teatime menus for the past two decades, provides a delightful offering of sweets and savories, including freshly baked scones, a variety of wonderful tea sandwiches and a luscious lemon curd. We've partnered with Replacements Ltd., the world's largest supplier of heirloom china, crystal, and silver, to give these afternoon teas a unique charm, as vintage cups and saucers are used to serve teas from Taylors of Harrogate, winner of England's "Best Cup of Tea" award. Join us for a relaxing and memorable afternoon at the Carolina Inn.

The Carolina Inn's talented and caring staff will provide you with award-winning service from the moment you arrive. Our valet attendants will greet you, and in no time you’ll be settled in your beautiful, state-of-the-art guest room. All rooms feature complimentary high-speed wireless Internet access, two-line phones, data ports, voicemail, on-command movies, and electronic locks. Complimentary delivery of USA Today is available Monday through Friday, and you’ll find we’ve recently added “in-room spa services” that are sure to thoroughly pamper you. We look forward to your next stay!

As one of only two Mobil Four Star restaurants in North Carolina, the Carolina Crossroads Restaurant and bar offers award-winning cuisine using only the freshest local ingredients. From coastal day-boat scallops to local vegetables and cheeses, our southern influenced, progressive, New-American cuisine highlights local products for the ultimate in freshness and flavor. Join us in the Carolina Crossroads Restaurant for Sunday brunch from 11:30 am to 2 pm…it was recently voted “best brunch in Chapel Hill”. For home-grown southern hospitality and fantastic cuisine, make a reservation at the Carolina Crossroads.

Interested in the history of the Carolina Inn? A book by award-winning author Kenneth Zogry tells the fascinating story of the place that U. N. C. President Emeritus Bill Friday calls “The University’s Living Room”. This colorful account of the Inn’s social, architectural and decorative arts history showcases 150 pictures (many never published before), and is a hardcover book to both enjoy and cherish. To order a book, please ask the concierge during your next stay at the Carolina Inn.

Experience the exquisite charm and southern hospitality of the Carolina Inn online! Located at www.carolinainn.com, our website features a wealth of information on the Inn and the Carolina Crossroads Restaurant. Interested in joining our mailing list or e-newsletter clubs? Sign up to receive updates, recipes, and special announcements at www.carolinainn.com.

FUDDRUCKERS ON-SITE RADIO ADS

(Sound effects of a sizzling burger and 50s mx underneath.) Home of the World’s Greatest Hamburgers, Fuddruckers is all about feasting any way you see fit. When you order your burger, you pick the size, whether you want Bacon, Mushrooms, Cheeses, or grilled onions, and how you want your burger cooked. Then YOU build it with toppings like crisp lettuce, fresh tomatoes, relish, onions, or jalapenos, and any one of our tasty sauces and condiments. (Change of sfx to cutting into a crispy salad.) Not in the mood for a burger? Try a specialty chicken sandwich that can be grilled or crispy, a crunchy-cold fresh salad, or hot n’ tasty soup with a side of onion rings or the best baked beans you’ve ever tasted. Toss in one of our creamy milk shakes or fresh baked cookies for the perfect complement to your meal. Doesn’t Fuddruckers sound good right now?

(Sound of harp gliss, finger cymbals...middle eastern music starts to play softly) Fortune Teller Female Voice: As I look into my crystal ball, I see...I see...I see that you're tall.(Screeching breaks or some other "what the heck" sfx and the start of 50s-type music requested.)

Male Voice: You wanna find out what your Fuddruckers burger says about you? Text the name Fuddruckers to T.A.P.I.N. (slight pause)

Tappin'. We'll holla back. Reply to us with how YOU build your special Fuddruckers burger, whether it's with lettuce, pickles and ketchup, onions, tomatoes and mayo, or just cheese. We'll reply back with what your burger says about you! You might surprised! By texting in, you'll also receive mouth-watering messages filled with special offers, discounts and promotions available ONLY to Fudds Club members. So pull out that cell phone and start texting right now.

(Music only) Need to raise some dough for your organization? There’s never been an easier way to get people to fork over some support. All you have to do is tell everyone interested in helping to eat at Fuddruckers on a specific date and time. It’s called “Benefits Night”. For more information, just ask the manager at any Fuddruckers.

(Sound effects of a book flopping open and classical music.) A very prim and proper-sounding Male voice: Ahem. The dictionary defines Fuddruckers as follows: An uncommonly fresh hamburger of grand proportions. The world’s greatest hamburger. The standard by which all other hamburgers are measured. A proven restaurant franchise for more than 25 years.

(Start of 50s-type music requested.)

Female voice: Looking for the ultimate business opportunity? Well, look no further. It’s not an exaggeration that owning a Fuddruckers franchise is the fastest way to become the most popular person in town. Go to Fuddruckers.com to find how YOU can become part of the Fuddruckers Franchise Family.

(Sound effects of party horns, etc. under music.) Fuddruckers is the perfect place for your next gathering. You can bring your own decorations and cake, and we will have a guest service associate help make your event fun, tasty and stress free. Ask a manager to schedule a party room for your next celebration at Fuddruckers, home of the world’s greatest hamburgers!

(Sound effects of keyboard typing under music.) At last, you can receive truly fulfilling emails. By joining the Fudds Club, you'll get fresh, juicy messages with Special Offers, Announcements, and Invitations. You can sign up for the Fudds Club online at fuddruckers.com or in your favorite Fuddruckers restaurant. So go ahead…Sign up. Fill up. Fudds Club…where membership has the tastiest rewards. (Ends with the sfx of what you hear when you send a text.)

(Dry - no music.) Male voice: Awwww, what am I gonna get uncle Joe for his birthday THIS year? (Music comes in.) Female voice: The World’s Greatest Hamburger also makes the world’s greatest gift. Perfect for any occasion, Fuddruckers Gift cards are available in a variety of denominations and can be used at any Fuddruckers location. With a menu that boasts the World’s Greatest Hamburgers as well as amazing chicken, sides and vegetarian fare, a gift card fits everyone. Just ask one of our associates or log onto Fuddruckers.com to order one today!

SPIEGEL AUDIO COPY

The kind of personal shopping experience that is typically exclusive to an elite few is now available to every woman! Introducing Spiegel Signature, located on the lower level in the Court at King of Prussia Mall. This long-anticipated retail store is the first of its kind to grow from a premier direct-marketing style resource, and features affordable designer clothing and other accessories - including shoes, fragrance, jewelry, luggage, and more. Spiegel has been a style resource for American women for over 100 years, and now you can indulge yourself in an elegant shopping space and still take advantage of the same value you've come to expect from Spiegel. Luxurious Fashion For Less.

You can create your own Signature Style at Spiegel Signature. Start with our Fabric Collections, where the simplicity of these silhouettes provides a canvas to begin the process. From there our Stylists will help you discover or enhance your signature style using unique fashion pieces, fabulous shoes, and the perfect accessories to add up to a style that’s yours alone. Finally an exclusive shopping experience that's attainable for everyone...Spiegel Signature.

Located in the Court at King of Prussia Mall, Spiegel Signature opens the doors to a new shopping experience. Grown from Spiegel’s premier direct-marketing resource, now every woman can shop in an atmosphere that’s discreet, sophisticated, beautifully fitted and furnished, with large and comfortable changing rooms. Whether your style is Modern Romantic, Definitely Dramatic, Simple Chic, Relaxed Glamour, Understated Elegance, or Natural Sophistication, you’ll find all the designer pieces that create your special look without the designer price tag at Spiegel Signature.

The new Spiegel Signature provides an affordable luxury shopping experience! Not only will you find unique fashion pieces, shoes, and accessories to fit your own style, but Spiegel also introduces Spiegel Signature, an eau de parfum with six pulse point oils that let you create your signature fragrance. Whether you’re looking for a Romantic, Dramatic, Chic, Glamorous, Elegant or Sophisticated effect, Spiegel Signature can be created to suit your personal essence. Just as unique as the merchandising concept, this is a first in the world of fragrance. And it’s only at Spiegel Signature.

As a style resource for the last 100 years, Spiegel was the first retailer to bring designer fashion to American working women, and the first to respond to her needs for ease and convenience. Creating another first in 2007, Spiegel Signature combines luxury shopping with affordably priced clothing and accessories. Newly open in the Court at King of Prussia Mall, we invite you to experience the intimacy and elegance typically found in the most exclusive of stores. Spiegel Signature - come create your Signature Style.

KRYSTAL CHIK’N STIK’N ON-SITE RADIO ADS

Get yummy chicken on the go with Krystal Chik’n Stik’ns! They’re 100 percent chicken breast tenderloins served up on a stick that makes them great for dipping! Whether it’s buffalo, honey mustard, ranch, or BBQ sauce, you can dunk your hot and tasty Chik’n Stik’ns in the car, at the table, or on the run. Try ‘em today!

What do William Tell, Ken Andrews, Sparta, Rocco Deluca, Plain White T’s, and 100 percent chicken breast tenderloins served on a stick have in common? Well if you pick up Krystal Chik’n Stik’ns by themselves or with a combo, you get two free music downloads from Universal Music! Choose from thousands of songs to download onto your computer, Ipod or Mp3 player. Dip your Chik’N Stik’ns in buffalo, honey mustard, ranch or BBQ sauce AND enjoy your free tunes. Get Chik’n Stik’ns and Get Down!

They’re 100 percent chicken breast tenderloins, and served on a stick…pick up Krystal Chik’n Stik’ns for crispy chicken that’s full of flavor and super easy to dip. Get ‘em with buffalo, honey mustard, ranch or BBQ sauce. Krystal Chik’n Stik’ns. Grab it and go!

Krystal Lovers love music too, which is why with every purchase of Krystal Chik’n Stik’ns by themselves or with a combo, you get two free music downloads from Universal Music. Munch on 100 percent chicken breast tenderloins served on a stick that makes it awesome for dipping in buffalo, honey mustard, ranch, or BBQ sauce, and pick up two free music downloads. Get Chik’n Stik’ns and Get Down!

ORIGINAL SOUPMAN

Eleven years before that famous Seinfeld episode, Al Yeganeh…The Original SoupMan…created his critically acclaimed, magical recipes in his landmark store in New York City. Even the New York Times referred to Al’s masterpieces as “Art, Not Soup”. Each and every unique variety is slow-cooked to perfection, and made with only the finest ingredients, exotic herbs and spices. The Original SoupMan’s mission is to make these legendary soups available globally, and to be recognized as the greatest super-premium soup company in the world. The Original SoupMan…Nothing Else Compares.

The Original SoupMan is going global! Now you can enjoy the delicious creations from the Original SoupMan across New York, New Jersey, Pennsylvania, Virginia, Missouri and Toronto. Be looking for new stores coming soon as far west as Colorado and Texas, and as far south as Florida. With over 30 fresh, exotic ingredients in every batch, soups from the Original SoupMan are like nothing you’ve ever tasted. Join the legions of passionate Original SoupMan fans by enjoying a bowl right now!

We can tell you that soups from the Original SoupMan are out of this world, but our customers say it best: (Audio Clips from radio commercial inserted here.) “We know flavor in Louisiana, and the depth of flavor on this soup is what makes it so good. As you’re eating it, it just keeps going and going and going.” “I’d rather spend more money on soup that I know has good ingredients…quality vegetables and seafood…than spend less on soup with God knows what kind of fillers in it.” “I love the Soup Man!” The Original Soup Man …Nothing Else Compares.

Everything you always wanted to know about The Original SoupMan is available on our website…originalsoupman.com. Check out our soup varieties, customer rules, and locations. Browse our selection of Original SoupMan t-shirts, hats, kitchenware, keychains and more for sale in our online store. You can also donate to the “Al Feeds the Hungry Foundation”, where your tax deductible donation will go towards helping one of many charities throughout the U.S. to keep food on the table for those in need. You can even buy soup online! Visit often to see the additions to our premium soup flavors and merchandise. That’s originalsoupman.com. Nothing Else Compares.

Al Yeganeh and his magical soups have been the buzz for years because of his dedication to quality, and passion to be the best. The Original SoupMan has more than 50 amazing soups rotated daily, so each day you can enjoy hot delicious seafood, vegetarian, chili, and clear broth soups; classics like barley, gumbo, and goulash; chilled soups like gazpacho, vichyssoise, cucumber, and fruit; and many more exotic, authentic, and inventive selections. Pair your delectable soup choice with a crisp salad or hearty sandwich for an awesome combo meal that is beyond compare. The Original SoupMan, providing world-renowned soups at restaurant locations across the country!

:60 sec commercial

(Crowd noise sound effects under all dialogue. ESPN announcer parts should be read very quickly, in an over-the-top sports announcer style.)

ESPN announcer one: “We’re back at the Original SoupMan World Soup-Eating Contest on a very windy New York City Saturday. There’s 33 seconds to go in this hour-long competition, and Dave 'Gumbo' Gibson is in the lead over 'Hollow-Leg' Hurst. He's finished his 19th bowl of soup...this last bowl was Mulligatawny.”

ESPN announcer two: “The contestants have had a wide variety of soups to consume during this competition, including Jambalaya, Shrimp Bisque, Italian Sausage, even a chilled butternut squash….”

(Announcer one interrupts before the word squash is said.)

ESPN announcer one: “OH! ‘Hollow-Leg’ Hurst has just taken the lead, polishing off his 20th bowl with only 3 seconds on the clock!” (Ringing bell like the end of boxing round and cheering sound that slowly tapers off.)

ESPN announcer one “And that’s it! 'Hollow-Leg' Hurst is the winner in this year's Original SoupMan World Soup-Eating Contest! Let’s lean over and speak to the new champ. (Rustling microphone sound) Congratulations, Hollow-Leg, on today’s victory!”

Hollow Leg (sounding tired): “Thanks”

ESPN announcer one: “This is your third year of competition. Tells us why you do it? You look exhausted, and frankly…a little green.”

Hollow Leg: “I just can’t get enough of these amazing soups from the Original SoupMan…the contests are the only way I can have as many bowls as I want!”

ESPN announcer one: “You heard it, folks…the Original SoupMan soups are SO good, our new champ competes JUST so he can eat as much as he wants!”

ESPN announcer two: “The Original SoupMan…Nothing Else Compares”