Ellen Flaherty
SUMMARY OF WORK EXPERIENCE
SUMMARY OF WORK EXPERIENCE
* Builds B2C and B2B copy for digital, print, video, and audio based on creative briefs and other sources
* Ensures content accuracy and adherence to AP Style, brand and channel best practices
* Collaborates with multiple teams to publish projects
* Trains and manages personnel; Develops and executes team-building strategies
* Crafts and sends internal communications when updates to rules/process are made, etc.
* Manages projects via Jira, Zoom, Workfront and Slack
* Forecasts and manages budgets; maintains client/product databases
* Translates technical work and internal terminology into easily digested copy for general audiences
Software Skills: Google Suite, Adobe Creative Suite, Workfront, Jira, Constant Contact, FileMaker Pro, Slack, Microsoft Office Suite. BOTH PC AND MAC LITERATE.
Career Evolution: I had a long career as a DJ and Program Director in rock and alternative radio. Because I spent so many years writing, voicing and producing commercials, as well as editing radio station websites, the transition from radio to writing was a natural thing. It’s what I've been doing for a living since 2006, and I love it. Most of my projects involve writing and editing short and long-form copy for digital/print/radio/TV. I really love synthesizing a ton of information and sussing out the most important aspects of it all to create a concise and compelling piece. I like things to be organized and logical, so it’s satisfying to “toss out” things that aren’t needed.
Content Clarity: I’m a big fan of clarity…in life and in copywriting. There’s no point in throwing around a bunch of industry jargon or the latest marketing catch phrases if the audience doesn’t understand or connect with it. The goal is to get my clients more business, so everything I write for them is voiced for their target demographic and conveys the most compelling information in a way that’s easy to understand.
Client Distribution: I’ve created marketing material for all kinds of businesses in the 15+ years I’ve been in content management. The national companies I've worked with include Capital One Bank (10 years), Hampton Inn, Krystal, Ace Hardware, Gander Mountain, Dollar Tree, Elizabeth Arden, Doubletree, Applebee’s, LA Fitness and Princess Cruise Lines. I’ve also had plenty of experience writing for smaller clients in just about every industry out there: restaurants, real estate companies, day-spas, software companies, hospitals and other medical facilities, car dealerships, financial institutions, retail stores, construction firms, even funeral homes. If someone’s making money doing it, I’ve probably written copy for it.
Education: Virginia Commonwealth University, Bachelor of Science. Virginia Tech post-graduate work.